Marketing communications chris fill is principal lecturer in marketing and strategic management at the university of portsmouth he is also the senior examiner for the marketing communications module offered by the chartered institute of marketing on the professional diploma programme in addition to being a fellow of the cim. Chris fill has 19 books on goodreads with 979 ratings chris fills most popular book is marketing communications interactivity communities and content. Marketing communications discovery creation and conversations by chris fill 2016 05 23 paperback 10896 advertising promotion and other aspects of integrated marketing communications j craig andrews 20 out of 5 stars 1 paperback 14955. Marketing communications contexts strategies and applications 3rd edition uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to this subject chris fill is principal lecturer in marketing management at the university of portsmouth much of his research to date has
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